Organic content, community management and paid social campaigns on Instagram, Facebook, TikTok, LinkedIn and YouTube, run by one team and measured by the leads and sales they produce.
Social media is where your customers discover brands, compare options and ask questions before they ever visit your website. Showing up consistently, with content worth watching and replies that come fast, builds the trust that turns followers into buyers.
Most companies split social media between a content freelancer and a separate ads agency. The organic team doesn't know which posts the ads team is promoting, and the ads team doesn't know what the audience actually responds to. Markatter runs both. The posts that perform organically become the ads we scale, and the audiences we build with paid social campaigns grow your organic reach.
Every campaign connects to your CRM on the Impulzo platform. Lead forms, direct messages and landing page sign-ups flow into one pipeline with automated follow-up, so social media marketing is measured in leads and revenue, not just likes and followers.
A plan for each platform built around your audience, your offers and your campaigns.
In-house production of the content your audience actually stops to watch.
Daily engagement that turns followers into conversations and customers.
Campaigns built for leads, sales and scale on the platforms your buyers use.
More leads from the people who already know you.
Decisions based on business results, not vanity metrics.
Organic social media is everything you publish on your own profiles without paying to promote it: posts, Reels, TikToks, Stories, replies and conversations. It builds familiarity and trust over time, gives your audience a reason to follow you and shows prospects that real people stand behind the brand. Its reach depends on how engaging your content is and how consistently you show up.
Paid social media advertising puts your content in front of specific audiences you choose, whether or not they follow you. You can target by location, interests, job title or past behavior, retarget people who visited your website or attended your event, and collect leads directly inside Facebook, Instagram, TikTok or LinkedIn. Paid social is the fastest way to scale reach and generate leads on demand.
The strongest social media marketing strategies use both. Organic content tells you what your audience responds to, and paid campaigns scale those winners to new people. Paid campaigns grow the audience, and organic content keeps it engaged. Running both under one team avoids mixed messages, wasted budget and reports that don't add up.
We review your accounts, content, audience and competitors, then set goals and a plan per platform.
Content calendars, production and paid campaigns go live, with tracking and CRM connections tested.
Daily community care, weekly optimization and a monthly report tied to leads and sales.
We work with businesses in every state, with core markets in Orlando, Miami, Houston, New York, Los Angeles, Atlanta, Chicago, Tampa, Phoenix, Las Vegas, Denver and Boston.
City not listed? We serve all 50 states nationwide.
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Both. You can hire us for organic social media management, paid social advertising or the two together. Most clients get the best results combining them, because the content that performs organically becomes the ads we scale.
Instagram, Facebook, TikTok, LinkedIn and YouTube. We recommend where to focus based on your audience, your industry and your goals.
Our in-house creative team plans, designs, shoots and edits your content, including short-form video. We can also produce content on location at your business or events anywhere in the US.
Posting frequency depends on the platform and your goals. We set the cadence in your content calendar, and you approve the calendar before anything goes live.
Beyond reach and engagement, we track leads, booked calls and sales from social. Lead forms, DMs and landing pages connect to your CRM, so you see cost per lead and which content drives revenue.
Yes. We promote activations before they happen, capture content on site and retarget attendees afterward, so events and social media feed each other.
In a 30-minute call we'll review what you run today and show you where one unified team would make the biggest difference.