Trade shows, pop-ups, sampling tours and street teams can be the most memorable way to meet customers. They're also where most marketing data gets lost. Contacts end up on clipboards and business cards, follow-up happens days later if at all, and nobody can say what the event returned.
Markatter runs BTL marketing the way we run digital campaigns. Every activation is planned around a measurable goal, every brand ambassador is briefed on the same messaging as your ads, and every interaction is captured on mobile forms or QR codes that sync to your CRM in real time. Follow-up texts and emails go out within minutes, while the conversation is still fresh.
We source, vet and manage promotional staff nationwide, so you can run a single pop-up in Orlando or a multi-city tour across New York, Houston and Los Angeles with one coordinator and one report. Flyer distribution and USPS EDDM direct mail extend the same tracking to print.